Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices. Always update customer information […]

As more and more businesses move their IT resources into the cloud, it’s no wonder that a company as big as Google is doing everything it can to upgrade the products it delivers over the internet. The search giant has at least 60 separate cloud services, and its most recent release makes them all faster. […]

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify […]

Computer threats have been around for decades. In fact, one of the first computer viruses was detected in the early 70s. Technology has come a long way since then, but so have online threats: Spyware, ransomware, virus, trojans, and all types of malware designed to wreak havoc. Here’s how different types of malware work and […]

Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this — like keeping them on multiple devices or putting them on external hard drives and memory cards — these are not very efficient and can also be misplaced. Google’s new […]

Time is of the essence, especially for small- or medium-sized businesses. To keep up with your competitors, spending most of your day rummaging through your inbox won’t help. Use these Gmail tips and tricks and spend less time in front of the monitor and more time enhancing your bottom line. Undo Send We’ve all had […]

Nyetya, a variant of the Petya ransomware, is spreading across businesses all over the world. Although it shares the same qualities as WannaCry — a ransomware deemed ‘one of the worst in history’ — many cyber security experts are calling it a more virulent strain of malware that could cause greater damage to both small […]

How many routine emails would you say your sales and marketing teams send every day? If it’s not many, is that because you don’t have the resources for mass outreach campaigns? Either way, email automation is the perfect solution to staying in touch with customers and prospects without wasting company resources. What is email automation? […]

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now. Audience […]

For the longest time, we’ve been visiting countless websites only to be greeted with annoying ads that never piqued our interest. Luckily, Chrome users won’t have to put up with them for much longer. Google will release an ad blocker early next year. To that end, here’s everything you need to know. What is it? […]